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Samsung most 'preferred' brand amongst Android vendors

Written by Andre Yoskowitz (Google+) @ 21 Jan 2012 14:12 User comments (6)

Samsung most 'preferred' brand amongst Android vendors According to a new iGR Research survey, Samsung is the most 'preferred' brand amongst Android vendors.
Furthermore, the research puts Android's market share at 47 percent in the U.S., almost doubling up on Apple at 24 percent share.

For those surveyed, Samsung was the preferred brand among consumers, followed right behind by Motorola, HTC and then LG. Major Asian brands ZTE and Huawei rounded out the bottom, but both companies barely have any share of the American market.

iGR also says that 45 percent of Android users have researched the OS before buying and went out specifically to purchase one. 27 percent of those selected the OS because of Google's backing and reputation.

Reads the research note: "Understanding why consumers select specific brands and certain smartphones is critical to the success of OEMs in the highly competitive U.S. handset market. While a user's current handset brand influences the selection of a new Android smartphone, many other factors also come into play. For example, handset display quality and functionality also highly influenced the smartphone purchase decision."

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6 user comments

121.1.2012 16:13

I know I only bought it because it was behind Google, and I needed a smart phone...wouldn't be caught dead with an iPhone.

221.1.2012 16:13

Damn these double posts.

This message has been edited since its posting. Latest edit was made on 21 Jan 2012 @ 16:14

321.1.2012 16:18

They make great chips and screen displays, idk how they wouldn't be top.

"Cable thief is a victimless crime."

421.1.2012 22:38

im glad i got the galaxy s2 theyve done a topnotch job

522.1.2012 1:41

Galaxy Nexus~ good phone, decent battery, and pure Gooogle!

Being nice always has its own consequences

623.1.2012 11:17

Actually a bit surprised by this. I prefer HTC. More rugged. Metal casing and though it's heavier, it's more "substantial"

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