Redmond says no to sexual content.
The firm is to tackle applications containing adult, or borderline adult, content from its Windows Phone Marketplace, enforcing guidelines that have been in place all along.
"Specifically, we will be paying more attention to the icons, titles, and content of these apps and expect them to be more subtle and modest in the imagery and terms used," wrote Microsoft's senior director for Windows Marketplace, Todd Brix.
"This is about presenting the right content to the right customer and ensuring that apps meet our standards."
Microsoft will contact developers of apps that violate the service guidelines over the coming days. The move follows policy set by Apple for its own App Store, and is seen by analysts as a move to reassure parents that the Windows Phone store is safe for kids.
"Specifically, we will be paying more attention to the icons, titles, and content of these apps and expect them to be more subtle and modest in the imagery and terms used," wrote Microsoft's senior director for Windows Marketplace, Todd Brix.
"This is about presenting the right content to the right customer and ensuring that apps meet our standards."
Microsoft will contact developers of apps that violate the service guidelines over the coming days. The move follows policy set by Apple for its own App Store, and is seen by analysts as a move to reassure parents that the Windows Phone store is safe for kids.
