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Nintendo: We will not cut Wii U price at this time

Written by Andre Yoskowitz (Google+) @ 31 Jan 2013 13:44 User comments (2)

Nintendo: We will not cut Wii U price at this time On the same day the company slashed its sales forecasts across the board, president Satoru Iwata made it clear that the company will not be slashing Wii U prices to boost demand.
The company already sells the console at a small loss, one that it makes up with a single purchase of software. It is clear the company can not risk having a bigger loss per unit.

"With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear. We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated," says Iwata.

Nintendo launched the 3DS at $249.99, making a hefty profit per unit, but extremely poor sales caused the company to drop the price within 3 months to $170.

The struggling gaming company recently forecasted it would have a loss of $200 million for the fiscal year ended March 30th.

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2 user comments

131.1.2013 16:15

If they cut the Wii U price any time soon I will be extremely pissed, they already did that to us with the 3DS and we ended up with that crappy ambassador program. I would have rather had the $80 back

231.1.2013 21:14

I expect a little one when the next Xbox is launched (which I expect 1st) and perhaps another when the PS4 comes out.

Until then there is absolutely no need, they just need to work on quality HD versions of their fav hits.

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