In an effort to combat this and also appeal to larger families that may have more than two people using the service at one time, the company has unveiled a new plan that will allow up to 4 simultaneous streams.
Says CEO Reed Hastings: "A few members with large families run into our 2-simultaneous-stream limit. To best serve these members, we're shortly adding a 4-stream plan, at $11.99 in the U.S."
Hastings notes that he only expects 1 percent of the current subscriber base to use the new plan.