On Friday, Facebook upgraded its Instagram photo-sharing service to support video.
The service now allows 15 second clips to be uploaded, including 13 filters. Twitter-owned rival Vine allows for 6 second videos.
Instagram announced this weekend that within 24 hours of the upgrade, 5 million videos were uploaded to the service.
During peak hours, users uploaded around 40 hours of video per minute.
Instagram has over 130 million users on iOS and Android.
Instagram announced this weekend that within 24 hours of the upgrade, 5 million videos were uploaded to the service.
During peak hours, users uploaded around 40 hours of video per minute.
Instagram has over 130 million users on iOS and Android.
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Video on Instagram