Making the TV experience different than a standard cable box is the ability to control the channels using your voice thanks to Kinect.
"TWC TV is a significant addition to Xbox 360, bringing our customers their favorite entertainment in one place--enhanced TV experience, games, movies, music, sports and entertainment apps," said Blair Westlake, corporate vice president, Media & Entertainment Group at Microsoft. "Our partnership with TWC enhances all that is available on Xbox 360 today, which will we continue expand. We're thrilled to offer TWC TV to U.S. Xbox Live members and Time Warner Cable subscribers."
The TWC TV app will be available for download next month right from the Xbox Live Marketplace.