Unfortunately, your new PS4 and Xbox One will not have the functionality for the time being: "The new game consoles may eventually be 4K-capable but the ability to take 4K out of the box and drop it into a separate television is lacking some standards and HDMI 2.0, and it's just a little premature. So we probably will see that, but right now we're talking about 4K Netflix built into the smart TV."
Besides House of Cards, the company expects to have a large 4K category in the future, as well. "The trick here is that since it's going to take a while until there is a material catalogue in 4K, it's important for us to get out front and begin to push it," says Hunt. "We're one of the few folk working all the way through from soup to nuts – we've got the original content production on one end, and we're working closely with the CE manufacturers on the other end, and we've got the whole delivery pipeline in between. So I think we can be instrumental in beginning the shift of production towards 4K."