This immediately got the attention of consumer and privacy watchdogs around the world, particularly in Europe, as Google gave its users no choice to opt out of the change.
France's CNIL eventually ordered Google to change its practices to reflect the law in France, but Google apparently ignored the order, prompting the 150,000 fine. CNIL also ordered Google to display its ruling on its French homepage for a 48 hour period within 8 days of being informed.
"The company does not sufficiently inform its users of the conditions in which their personal data are processed, nor of the purposes of this processing," CNIL said in a statement.
Google faces more scrutiny from Spain, Germany, Italy, the Netherlands and the United Kingdom over its privacy and data collection practices. However, given that Google billions Google makes in profits from its business, six-figure sum fines are hardly going to force it to make changes.