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Report: 0.15 percent of mobile users made 50 percent of all in-app purchases

Written by Andre Yoskowitz (Google+) @ 28 Feb 2014 20:03 User comments (4)

Report: 0.15 percent of mobile users made 50 percent of all in-app purchases According to the latest mobile monetization report from app testing firm Swrve, a shockingly small amount of mobile gamers account for almost the majority of all in-app purchases.
In fact, just 0.15 percent of players account for about 50 percent of all in-app purchases, with these players being dubbed "whales" like counterparts in a casino that lose huge money to the house but always come back.

Digging deeper into the report, only 1.5 percent of players pay for any in-app purchases at all, which can include character upgrades, coins, new lives, virtual money, clothes, upgraded vehicles and more.

You can check the rest of the report here.

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4 user comments

128.2.2014 22:50

Sure hope app developers look at this and change how to do business. I would be far more likely to spend more purchasing the whole program then I would be to buy one little piece at a time.

21.3.2014 0:58

Sounds like a sustainable business model.

32.3.2014 6:52

And, as usual, iOS users are more willing to pay than others.

43.3.2014 16:28

1.5% is a LUCKY figure considering in-app purchases are predatory and a massive WASTE and those that consciously pay for in-apps are bafoons! It's also a lucky figure at 1.5% because it's no doubt KIDS that make those purchases and the parents don't often feel like contesting the charge.

This message has been edited since its posting. Latest edit was made on 03 Mar 2014 @ 16:29

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