Unlimited music streaming service Deezer, one of the largest rivals to market leader Spotify, has announced a new deal with major German broadcaster ProSiebenSat.1 in which the company will own a stake and promote the music service online and on TV.
Besides the marketing help, PSS.1's current streaming service, Ampya, will have its subscribers migrated over to Deezer. It is unclear if Ampya will shut down.
The new alliance is Deezer's largest ever, says the company, and its first ever with a major television provider.
In addition, Deezer will get access to Vodafone and its 32 million wireless subscribers in the nation.
Spotify has 40 million active monthly users and over 10 million paying subscribers, while Deezer has just over 16 million active users. Spotify has had a partnership in Germany with Deutsche Telekom AG since 2012, letting its customers stream unlimited music without ads.
Source:
BBG
The new alliance is Deezer's largest ever, says the company, and its first ever with a major television provider.
In addition, Deezer will get access to Vodafone and its 32 million wireless subscribers in the nation.
Spotify has 40 million active monthly users and over 10 million paying subscribers, while Deezer has just over 16 million active users. Spotify has had a partnership in Germany with Deutsche Telekom AG since 2012, letting its customers stream unlimited music without ads.
Source:
BBG
