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What did Apple's Jony Ive want with NBA star Kobe Bryant?

Written by Andre Yoskowitz (Google+) @ 23 Jul 2014 13:12

What did Apple's Jony Ive want with NBA star Kobe Bryant? Earlier this week, NBA star Kobe Bryant was photographed on the Apple campus meeting with Apple executive and lead designer Jony Ive.
The media was quick to report that Ive wanted Kobe's thoughts on the upcoming iWatch, which will supposedly have a number of innovative health and fitness features.

Kobe did not reveal what was discussed specifically but did say that he "spent the day talking with Jony picking his brain about product." What did Jony ask him? "Jony wanted to know, how do I prepare? How do I prepare, how do I study, how do I view the game. How do you build your game. My response was much like you build products. You think sequentially. Yeah, you look at the end result of what you want to create, but there are so many other little things that go into this massive entity or device. It's no different than building my basketball game. You start with where you want your game to be, where you want to make your game the most unstoppable, or hard to deal with, and now you work backwards from there and you start building it one piece at a time, one move at a time, one counter at a time. There's a lot of similarities there."

The NBA star also mentions that he cold calls Oprah and Ive whenever he needs some tips of advice. Would be nice.

Full video via Bloomberg:

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