AfterDawn: Tech news

What did Apple's Jony Ive want with NBA star Kobe Bryant?

Written by Andre Yoskowitz @ 23 Jul 2014 1:12

What did Apple's Jony Ive want with NBA star Kobe Bryant? Earlier this week, NBA star Kobe Bryant was photographed on the Apple campus meeting with Apple executive and lead designer Jony Ive.
The media was quick to report that Ive wanted Kobe's thoughts on the upcoming iWatch, which will supposedly have a number of innovative health and fitness features.

Kobe did not reveal what was discussed specifically but did say that he "spent the day talking with Jony picking his brain about product." What did Jony ask him? "Jony wanted to know, how do I prepare? How do I prepare, how do I study, how do I view the game. How do you build your game. My response was much like you build products. You think sequentially. Yeah, you look at the end result of what you want to create, but there are so many other little things that go into this massive entity or device. It's no different than building my basketball game. You start with where you want your game to be, where you want to make your game the most unstoppable, or hard to deal with, and now you work backwards from there and you start building it one piece at a time, one move at a time, one counter at a time. There's a lot of similarities there."



The NBA star also mentions that he cold calls Oprah and Ive whenever he needs some tips of advice. Would be nice.

Full video via Bloomberg:

Previous Next  
Comments have been disabled for this article.

Latest news

Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments
Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....

News archive