Jari Ketola
12 Mar 2001 14:54
In an apparent effort to gain market share and capitalize on the current state of turmoil surrounding Napster, EMusic.com announced a special limited-time give-away promotion for former Napster users and other digital music fans. Starting today for one week only, music fans can download any MP3 album -- or up to 15 MP3 singles -- from EMusic's downloadable music catalog, without charge or commitment.
EMusic initiated the unique promotion in an effort to communicate to digital music fans and the music industry that there are viable, legal alternatives to unauthorized file-sharing that do not require cumbersome digital rights management technologies. The online marketing campaign to promote EMusic's offer features the tag line "MP3 is Not a Dirty Word".
Well then.. Drop the lawsuit, will you?