Petteri Pyyny
26 Mar 2001 9:35
MTV has introduced its new net strategy which will merge MTV, MTV2 and MTV.com more closely together. New program, dubbed MTV360, will offer for-fee music downloads, instant messaging among MTV.com users and will also promote high-speed connections in order to get users to use MTV's multimedia offerings more efficiently.
MTV says it's in negotiations with major record labels in order to get licenses for music downloads it will offer later this year through its websites.