Petteri Pyyny
20 Jun 2002 5:00
RealNetworks has finally launched European version of its highly popular content subscription service, RealONE SuperPass. European content providers who have teamed with Real include BBC and UEFA (for our American readers: United European Football Association).
Monthly subscription fees are slightly higher than those in the U.S., ranging from $14.95 to $21.95 a month while American version costs $9.95 to $19.95. According to a News.com article on the subject, Real aims to target "countries where English is a dominant language, including the United Kingdom, Belgium, the Netherlands, Luxembourg and Scandinavia". I'm just slightly interested to know where this mysterious English-speaking majority in Scandinavia lives or are they just hiding very, very well?-) Anyway, so their target audience is in the countries where virtually everybody understands English and where broadband connectivity is high. Real expects that sports will be the major force driving people to subscribe to its service, just like it has been in the U.S. where Real has various exclusive content deals with sports associations.