A different approach to fighting piracy

Jari Ketola
17 Sep 2002 14:41

Instead of suing everybody and trying to scare people away from piracy, Island Records and Bon Jovi are offering added value for everyone who buys Bon Jovi's new album Bounce.
A unique registration code is included with every CD, and with that code you can register at Bon Jovi's website for the AmericanXS-service. The registered members can access exclusive content such as unreleased music, and a chance to win Bon Jovi concert tickets in select cities in the States, Canada, and Europe.
Check out the AmericanXS site, although there's not much to see unless you've bought the album. ;-)

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