Petteri Pyyny
26 Sep 2002 13:56
Major record labels have funded a big advertising campaign in the U.S. to "educate" consumers that downloading music from the P2P networks is illegal.
Campaign that will run for the next couple of months, will feature artists such as Britney Spears and Missy Elliott. Adverts will be shown at Congress' hearing on online piracy today before they will be rolled out to public. TV campaign is also boosted with national newspaper campaign launched earlier this week, featuring same names as the TV ads and also additional artists, such as Eminem and Madonna.
Basically artists will be telling American audiences how downloading music from the P2P networks is stealing and morally wrong. IMHO, it kinda strikes me to use artists who earn millions from their recording deals, in these ads and trying to convince how their living is under threat by P2P networks. Meanwhile various studies have proved how downloading music actually boosts record sales. Ah well, its better that they spend record labels' money this way than suing individuals over downloading MP3s..
Source: BBC