Lasse Penttinen
9 Jan 2003 3:00
Microsoft has released their latest version of the infamous media format. Previously Windows Media has been quite competitive in low bitrate video, but has been defeated by most other formats in audio. It will be interesting to see if v9 makes any change.
The release includes new player and encoder software.
REDMOND, Wash. -- Jan. 7, 2003 -- Today Microsoft Corp. announced the immediate availability of Windows Media® 9 Series, the next-generation digital media platform that offers benefits for hardware and software vendors, the media and entertainment industry, consumers in the home, and organizations looking to communicate and train more effectively.
Microsoft also announced a new licensing program for Windows Media Audio and Video 9 Series that enables device manufacturers and software developers to build high-quality digital audio and video features into a broader range of their products -- with longer terms and lower prices than those of other technologies such as MPEG-4 and MPEG-2.
Windows Media has been widely adopted by device manufacturers, software vendors and content providers, with more than 170 devices, hundreds of applications, and hundreds of thousands of popular songs and movies currently available supporting it. Today's release of Windows Media 9 Series and the new licensing program delivers on Microsoft's long-standing vision of enabling digital media everywhere. With innovations such as high-definition video at up to six times the resolution of DVD, the first 5.1-channel surround sound streaming audio, and a faster, more-televisionlike experience with media on the Web, Windows Media 9 Series provides dramatically improved media playback for all users and offers the most comprehensive platform features for hardware and software manufacturers, enabling them to build their own unique products and services.
"The unmatched audio and video quality of Windows Media 9 Series is now available under the most flexible and attractive license terms in the industry," said Will Poole, corporate vice president of the Windows New Media Platforms Division at Microsoft. "This combination of best-in-class technology and compelling licensing means the entire digital media ecosystem -- from lens to screen -- can grow and thrive more easily and cost effectively."