Petteri Pyyny
26 Mar 2003 14:24
Movielink, an online movie service, a joint venture between major movie studios, has signed several deals with smaller movie publishers to feature their content on the service as well.
Deals include some of the major indie studios, such as Artisan Entertainment -- who was behind the hugely successful "The Blair Witch Project" -- but also smaller studios that create mostly short films and art movies.
Movielink has also plans to launch a multi-million dollar ad campaign to extend its audience -- venture is pretty much unknown outside digital video audiences. Company also revealed some interesting details about its customer base -- their typical customer is a male, between 25 and 49, instead of 18 and 25 that company itself expected before the launch. This could be due various reasons, P2P piracy and its popularity among teenagers being one of them.
Source: Reuters via CNet