Petteri Pyyny
2 Oct 2003 15:07
Movielink, a joint online video rental venture owned by the major movie studios, and Road Runner, American broadband provider owned by AOL TimeWarner, announced today that they've signed a multiyear contract to promote Movielink to RR's customers.
Companies will create a co-branded version of Movielink that will be marketed to Road Runner's three million broadband subscribers. Companies didn't disclose financial terms of the deal.
Movielink is the first major online movie rental service backed by virtually all the major movie studios. Company offers a service where American brodband users can "rent" movies, download them to their PCs and watch them during a pre-defined time period (normally 24hrs) as many times as they want to.
Movielink has worked hard during the last couple of month, trying to create partnerships with various entertainment sites, broadband ISPs, etc. Its previous big achievement was unveiled just couple of days ago when Microsoft released its latest version of Windows XP Media Center that will include direct access to Movielink.
More information:
Movielink & Road Runner press release
Reuters
News.com