Jari Ketola
30 Oct 2003 14:00
According to "inside sources" Yahoo is planning to stop selling its streaming video service as a standalone product. The service will be bundled in Yahoo Plus, a premium services bundle.
"Yahoo is committed to being a leader in providing broadband content," spokeswoman Joanna Stevens said. "How it's packaged, priced and presented will evolve over time."
Yahoo is also expected to add more free streaming video content to their site. One of Yahoo's major rivals, AOL, has also shifted its focus to providing video content to their subscribers.
As the number of broadband internet subscribers grows, service providers and portals are trying to find ways to satisfy their needs. Obviously broadband users wish to see high quality streaming video, but according to Forrester Research, less than 10 percent of them would be willing to pay for the service. Instead of selling individual video files, portals are providing free videos funded by advertisements as well as monthly subscription plans.
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