Jari Ketola
20 Nov 2003 12:23
America Online announced on Wednesday that it has acquired Singingfish, a company providing technology for searching video and audio content on the Internet.
AOL will incorporate Singingfish to their AOL search to allow their users to do searches for audio and video. With the number of broadband subscribers increasing, there's alot of demand for multimedia content.
In addition to being able to provide more interesting content, AOL will be able to boost its advertising income with Singingfish. For example keyword based advertisement spots on multimedia search engines are something entertainment stores are interested in. Singingfish technology is also lisenced to, for instance, Microsoft and RealNetworks.
Source:
News.com