Jari Ketola
16 Dec 2003 2:00
Digital music services provider Loudeye and Microsoft announced yesterday that they will be working together to promote Loudeye's new music store concept in co-operation.
Loudeye provides companies with the underlaying technology needed to start a branded digital music store. It's aimed for companies who wish to provide added value to their service -- not for those who wish to make business with it.
"There are a lot of companies that are not your usual suspects that will pay to have services that will drive cross promotion," said Loudeye CEO Jeff Cavins. "What it comes down to is that there are companies that are learning that using digital media is a good way to cement a brand."
So far Loudeye has focused on providing other music stores with pre-encoded music files and storage solutions. Its two initial music store customers include AT&T Wireless and Gibson Audio.
Source:
News.com