Jari Ketola
2 Feb 2004 14:25
Video-on-demand provider Movielink announced a new service on Monday that allows its customers to extend the viewing period of rented movies in 24 hour increments. Using the MultiPlay feature the viewing period can be extended for up to 30 days after the initial download.
Usually the additional viewing periods are priced lower than the initial rental price. For example "The Hulk" costs $3.99 to rent, and $0.99 to view again.
One has to wonder why the service hasn't existed since day one. Once the movie has been downloaded and viewed once, offering a second viewing opportunity at a lucrative price makes perfect sense.
Source: News.com