Lasse Penttinen
3 Mar 2004 12:01
Nokia has used some clever advertising tactics in promoting the multi player abilities of the N-Gage console, but now someone thinks that they are too offensive. To me, this just sounds ridiculous, but we have seen cases like this before.
One of the ads showed a photograph of an alleyway at night. The text in the middle of the advertisement stated: "This is where I took on three guys...and made them cry like babies."Source: The Register
Those who complained said the ad was "offensive and distressing in its depiction of violence and crime, especially to those who saw it in areas where they faced an increased possibility of assault". The ASA agreed saying the ad was "likely to cause serious or widespread offence or distress to readers".