Jari Ketola
23 Mar 2004 14:12
Electronics and entertainment giant Sony and fast-food chain McDonald's are working out a deal to promote Sony's upcoming Sony Connect download music service.
The promotion would bring free downloads to McDonald's customers with the purchase of specified menu items. According to the Los Angeles Times, McDonald's will be commiting about $30 million in advertising to the partnership. In return Sony will offer McDonald's discount to license the songs for promotion.
It was reported earlier that McDonald's had made a deal with Apple to give away iTunes songs, but apparently the plans have changed. Both Sony and McDonald's have declined to comment on the rumors.
It seems that there's a trend of bundling food with music going on. We're all familiar with the Pepsi-iTunes -deal, and Starbucks and Hewlett-Packard announced a service that allows Starbucks customers to burn custom CDs while waiting for their order.
The Sony Connect service is expected to be launched this spring, and will be offering about half a million songs at 99 cents per tune.
Source: News.com