Jari Ketola
18 Oct 2004 17:37
Robbie Williams' new Greatest Hits album will be released not only on audio CD, but on flash memory card as well. EMI Music UK and The Carphone Warehouse have signed a deal that will make the album the first ever to be released on Multi Media Card (MMC).
Little technical specifications is available on the format used to store the songs, but the card will include the entire album in "quality comparable to that of a CD" plus some video content. Priced at £29.99 the card will be available at 600 Carphone Warehouse stores across the UK from November.
The product is apparently aimed at mobile phone and PDA users, but I personally see little market for this type of a physical media for storing music. I would much rather use my existing MMC/SD/CF/whatever card to store the music I want, and purchase the songs some other way. Of course there is no way of purchasing songs from the DRM crippled online music stores for playback on a "third party" mobile device -- such as my mobile phone or my iPAQ PDA.
Sources:
Press release
BBC