Lasse Penttinen
10 Nov 2004 9:45
The TEMPO research results for the 2nd quarter of 2004 indicate that commercial music downloading is still on a steady rise. The figures show impressive progress, as according to the source more than a third of Americans of age 12 or older had paid music downloading fee. This indicates a very strong market penetration - after all the market itself was only recently discovered by major companies.
“In the past year, we’ve witnessed the high-profile launches of many new online music services and download stores. Combined with the RIAA’s ongoing campaign to curb file-sharing, this has prompted many increasingly digitally-dependent consumers to experiment with the legitimate online methods of music acquisition currently available,” said Matt Kleinschmit, Vice President for Ipsos-Insight, and author of the TEMPO research.Source: Digital-Lifestyles
Thus far, adult downloaders aged 25 to 54 are most likely to have paid to download digital music (40 per cent among 25 to 34 year olds; 46 per cent among 35 to 54 year olds). Interestingly, downloaders aged 12 to 17 were the least likely of all American downloader age groups to say they have paid for digital music (16 per cent), perhaps reflecting the lack of non-credit card based payment methods available on current fee-based services.