Apple supports Blu-Ray

James Delahunty
10 Mar 2005 10:52

In the on-going battle between HD-DVD and Sony's Blu-Ray formats, the next big name to choose a side is Apple. The company announced at CeBIT in Germany that it has decided to pledge its support to Blu-Ray technology, probably because of its higher capacity than HD-DVD. As well as simply being a supporter of Blu-Ray, Apple will become a member of the Blu-ray Disc Association, and will hold a seat on the group's board.
"Apple is pleased to join the Blu-ray Disc Association board as part of our efforts to drive consumer adoption of HD," said Apple CEO Steve Jobs. "Consumers are already creating stunning HD content with Apple's leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high def DVDs." Blu-Ray has growing support from tech companies and movie studios. Some of its biggest supporters are Samsung, Dell, Sony, Panasonic, Phillips, Mitsubishi, Disney and Twentieth Century Fox.
Apple are set to release QuickTime 7 in summer, which promises to have much better support for HD Video. Developed by Sony, Blu-Ray has a nice capacity of up to 50GB. However HD-DVD has got some advantages over Blu-Ray that its supporters like to boast about including backwards compatibility and its capability of data storage, when Blu-Ray is made primarily for Video.
Source:
Betanews

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