Survey shows consumers prefer Blu-Ray Disc over HD-DVD

James Delahunty
14 Jul 2005 4:04

A recent survey conducted showed that consumers generally prefer the Blu-Ray Disc format over HD-DVD. Both formats are contenders to become the standard next generation DVD format and both sides won’t give up arguing that their technology is the best for consumers and for business. In the survey, 1200 people were questioned and the result was 58% prefered Blu-Ray, 26% were undecided and 16% preferred the HD-DVD format.
Of the consumers questioned, those who actually showed real interest in next generation formats overwhelmingly chose Blu-Ray also. 66% favoured Blu-Ray Disc, 19% were undecided and 15% preferred the HD-DVD format. "While we are still in the pre-launch phase for both formats, Blu-ray Disc is the early front-runner," said Mark Penn, whose firm conducted the poll. "Consumers perceive Blu-ray as the favourite on technology company support, gaming, storage, and disc versatility."
Some of the biggest reasons why Blu-Ray was the preferred format the ability to play the discs in more devices (PCs, upcoming consoles), backward compatibility with current DVD media and the larger disc capacity the format has over HD-DVD. "From day one, we've focused on delivering the best possible consumer experience while building support from the best brands in the world," said Maureen Weber, chief BDA spokesperson. "The result is a format that delivers a consistent, compatible consumer experience across a range of platforms, which is clearly something that resonates with consumers."
The Blu-Ray Disc Association has announced that Blu-Ray hardware (players, recorders and computer drives) are expected from Sony, Hitachi, Panasonic, Sharp, Dell, Phillips, LG, Pioneer, Mitsubishi and Samsung. The Blu-Ray disc format will also be used in Sony's next generation Playstation 3 (PS3) console. The format war looks like it may lead to a repeat of the VHS vs. BetaMax war which cost billions of dollars and was a pain for consumers.
Source:
TechNewsWorld

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