AMD Wants Your Media

Dave Horvath
31 May 2006 11:13

The hardware giant AMD announced that they are launching AMD Live! to be an all-inclusive media package for Live! enabled PCs. In cooperation with other manufacturers, AMD is set to release a software suite that they hope will change the way you interact with your digital media.
In cooperation with OEMs such as Acer, Alienware, Fujitsu Seimens Computers, Gateway, HP, and a few others, AMD plans to launch a five application suite, available for free, for uses to manage their digital media.
Like Apple or TiVo, AMD hope its chips will set a new standard for home entertainment or media server devices, bringing your digital photos, music and video into one user-owned DRM-free storage center. One of the differentiators from our competitor is that we're not focused on premium content," said Teresa de Onis, AMD's desktop brand manager. "[A user's] music photos, their recorded TV shows -- all sorts of those types of content we want to distribute throughout the home. While many companies have attempted to do similar things by allowing user-owned media to be played on multiple devices around the house, AMD is the only one attempting to circumvent digital rights management (DRM) schemes.
In order to run the AMD Live! on your PC, be prepared to be equipped with an AMD Athlon 64 X2 dual core machine running at least 4200+ or faster. Additionally, you must enable the "Cool 'n' Quiet" desktop mode that lowers ambient fan noise when higher performance is required. Finally, you will need to be running Microsoft Windows XP Media Center Edition with the "away mode" enabled, allowing the computer to boot from a standby or hibernated state within 2 seconds.
Initially, AMD Live! will include the following applications:


Source:
PC Magazine

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