Dave Horvath
21 Aug 2006 8:10
California based flash memory manufacturer Sandisk announced that it will release a new 4Gb mp3 player to rival the popular iPod Nano.
With the price for the new 4Gb player said to be coming in at just under $250, in addition, Sandisk is reducing the prices of all it's existing players before the holiday season by as much as 30%.
Sandisk spokesman Eric Bone was quoted in saying, "The most costly ingredient in a flash-based (music) player is the flash memory. Since we make the flash memory, we essentially remove the middleman and pass that savings directly to the consumer."
Sandisk hopes to increase its market share on the portable music player market from 30% to 35%. Recent look at the NASDAQ will show that Sandisk has raised stocks $.90 while Apple stock has fallen 2%.
Source:
Reuters