James Delahunty
4 Nov 2006 8:23
Apple Computer Inc. has added an 8GB version of its red iPod Nano to its line-up. The player costs $249 and is advertised as being able to store 2,000 tracks. It has double the capacity of the next Nano in line, the 4GB model which retails at $199. As with the other red iPod, $10 is donated to the Global Fund to fight AIDS in Africa per sale.
Apple launched the red iPod Nano in co-operation with Bono last month. The players have a 1.5" screen, and are advertised to have 24 hour playtime on a full battery. The announcement of the iPod Nano Red is a cross-brand campaign dubbed (PRODUCT) RED.
In cooperation with this campaign, several other companies are making their own offerings. For example, Motorola is offering a red RAZR and The Gap is ponying up their own red leather jacket to help the cause.
Source:
Reuters