Dave Horvath
5 Dec 2006 8:22
Analytical network equipment provider, Sandvine released a statement recently citing that ISPs should proactively be on the lookout for increased online gaming and online video downloading in the very near future.
In recent studies, Sandvine saw an increase of 80% of traffic for the Xbox Live servers just following the release of several highly anticipated game titles. One of the latest releases, Gears of War gave Xbox Live a tremendous jump in network traffic, proving to ISPs that network gaming is not just a passing fad or craze.
Additionally, Sandvine saw an astounding 140% internet traffic increase following Apple's release of iTunes7 which enabled users to download full length feature films directly to their video iPods. This once again should show network providers that they need to better suit their networks to handle this type of traffic as it is clear that these are things the consumer wants and needs.
Dave Caputo, CEO of Sandvine said, "The effect Gears of War and other games are having on networks indicates to service providers that online gaming is not just a craze. Their networks must be equipped to protect this increasingly valuable traffic from the effects of a best-effort network. Other multimedia applications like video downloads onto iPods are increasingly becoming popular, so service providers need to identify these trends early in order to proactively ensure there is adequate capacity to support the extra bandwidth usage."
Source:
webitpr