James Delahunty
16 Jan 2007 18:52
According to analyst Nomura Securities, Sony will miss its sales target of 6 million PS3 consoles by the end of March 2007 by 25%. This would lower the total sales to 4.5 million by the end of the Sony's fiscal year. The analyst blames poor sales of the console over the holiday period (caused by several supply problems) for the new predictions.
To emphasize how it believes this will affect sales in the long-term the analyst also gave predictions for the year ending March 2008, with a reduction from the predicted 16 million figure to 10 million. Then to go one year further to the year ending March 2009, it predicts a reduction from the 18 million figure to 11 million.
Sony has shipped over 1 million PS3 consoles to the North American market and according to NPD, has sold 687,000 of those units in the region. The PS3 console is expected to launch in Europe in March 23rd.
Source:
GamesIndustry.biz