James Delahunty
30 Jan 2007 20:13
It doesn't take an expert to realize that the demand for online video content has never been higher, or even that the demand does not actually fall completely with major content companies anymore. Obviously, selling videos on a service as popular as iTunes has to be lucrative, but even places to get free video content, like YouTube, are raking in money from advertising.
Informa Telecoms & Media estimated that the total revenue for online video will expand to $6.3 billion by 2012. Right now, online video content is responsible for an estimated $538 million in the US alone. These details will undoubtedly attract many more players into the online video market, whether its to sell premium movies or host free homemade videos.
So far, the selection of movie download services have their undesirable limits. For example, most consumers would pick watching their premium video content on a TV screen instead of a PC monitor, and so far, download-to-burn services fall short. Devices like Apple's upcoming AppleTV aim to close that gap and give consumers more reason to pay for video content.
Source:
Ars Technica