James Delahunty
1 Feb 2007 16:55
Sony Corporation senior VP Takao Yuhara, has hinted that the company may reduce the price of the PS3 console by April next year in an effort to reduce the company's losses. Sony's gaming devision lost €343 million in the last quarter of 2006. Yurhara told the News York Times that the company hopes the division will stop making losses by 2008.
He said that "such factors, including price cuts to some extent, are factored in" to break even .When asked for further details he denied giving any specifics but did say, "We may look at the price as part of our strategy to expand the market when the time is right."
He also warned that Sony's operating loss for this financial year could exceed the expected ¥200 billion.
Source:
GamesIndustry.biz