James Delahunty
2 Feb 2007 18:25
Disney has sold 1.3 million movie downloads on the iTunes music service in the three months on the service according to Chief Executive Officer, Bob Iger. He said that the company saw solid sales from the service in the first few weeks, which then skyrocketed and pushed passed the 1 million sales point over the holidays. The movies that brought the success were Pirates of the Caribbean and Cars.
Iger said that both movies also did well on DVD, actually exceeding the expectations of the company. "We believe the pie is getting bigger," he said, emphasizing that strong sales of either title didn't cut into DVD sales as many content providers fear will happen to them. Paramount also joined up with iTunes earlier this year.
The new studio added to the service boosted the titles on offer from 100 to 250, which is still very low in comparison to rival services. Some Hollywood studios wont join up because of Apple's DRM. One studio executive said "Apple's user rules just scare the heck out of us", since the DRM allows users to authorize up to 5 separate computers (unlimited for iPod) with unlimited playthroughs.
Source:
Ars Technica