James Delahunty
2 Feb 2007 18:33
Electronics Arts (EA) is the biggest publisher for Xbox 360, PlayStation 3 (PS3), PlayStation 2 (PS2), Xbox, PC and PSP in North America and Europe. Now the company has announced it will target Nintendo to boost up its growth. EA recently revealed revenues totaling $1.281 billion. The company will now focus a lot of effort on Nintendo's Wii console and the DS handheld device.
"We have shifted and acquired resources and are attacking these successful platforms," commented CFO Warren Jenson. "In short, we're on it." The publisher revealed it has has 15 SKUs in development for Nintendo formats. However, EA CEO Larry Probst admitted that stealing the #1 spot for Nintendo formats from Nintendo itself might not be possible, but that the company will settle for number 2.
"On the Nintendo platforms, we think that we can be very a strong number two," he said. "Clearly, Nintendo will always be number one on the Wii and DS, but we think we have a realistic goal of being number two, with a market share goal of 15-20 per cent."
Source:
GamesIndustry.biz