An 'iTunes for video games'

James Delahunty
12 Feb 2007 9:24

Virgin Games and Game Domain International have teamed up to create a new virtual way to purchase game downloads. The pair hope that their project, A World Of My Own (AWOMO), will revolutionize how video games are purchased over the Internet. They promise to enable gameplay within minutes of purchase through high speed downloads with better security and usability.
The pair hopes that the launch of the service will rapidly boost the number of game downloads. "This is a really exciting development for us, as it gives us the opportunity to do for PC games what iTunes has done for music. The GDI technology will revolutionise how the mass market will play games and will give them more choice for less money." Virgin's chairman, Sir Richard Branson said.
Game publishers including Koch Media are said to have already registered their support. The platform is expected to launch "later in 2007".
Source:
GameSpot

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