James Delahunty
19 Feb 2007 14:26
Chelsea F.C. has become the first English Premiership football club to announce a deal with Google Inc.'s YouTube video sharing site. The club will will offer archive footage and daily news on its own channel at youtube.com/chelseafc. YouTube will not be used as a venue to broadcast live games of course, due to contracts with television broadcasters.
At the moment, there is no money involved in the deal but Chelsea could decide to add advertising in the future. "Chelsea is the first football club to move into what is clearly one of the fastest growing new media platforms", said Peter Kenyon, Chelsea CEO. The Premier League is currently working with YouTube to remove content that was posted illegally by users.
This move by Chelsea will most likely be repeated by other teams in the near-future, whether its with YouTube or perhaps Microsoft's Soapbox.
Source:
Pocket-Lint