James Delahunty
27 Feb 2007 7:25
Apple Computer Inc. has delayed the launch of the Apple TV device until next month, the company has revealed. Apple TV (formerly known as iTV) is a set-top box that intends to bring content from your computer straight to your television with the help of iTunes software and a home network. "Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March," spokeswoman Lynn Fox said.
In order for the market for online video sales to see optimal growth, analysts agree that consumers need to be given solutions to easily view content they buy from the Internet on a proper Television screen. One service that achieves this goal is Microsoft's Xbox Live Video Marketplace, which sells movie downloads that can be viewed on a TV using the Xbox 360 console.
Apple hopes to offer an attractive solution to customers while also keeping Apple TV simple. So far, devices intending to bridge the PC - CE gap have been considered to either fall short in features or have been too complicated.
Source:
Reuters