James Delahunty
3 Mar 2007 17:40
Having lost its deal with Viacom and subsequently being told to remove about 100,000 clips, YouTube is getting more success in signing up small media partners. The New York Times reported that YouTube is striking deals with hundreds of small media partners, but didn't specify how many were made since Google Inc. bought YouTube last year.
YouTube officials were quoted as saying they are getting about 200 new media partners, mostly small, each quarter. For example, YouTube recently signed a deal with the National Basketball Association to create a channel which would display content from the league and allow users to upload their own demonstration videos.
YouTube also reached a deal with Wind-up Records, an independent record label, to stream music videos and permit YouTube users to incorporate music tracks in their own videos. The company said it has made most of its partnerships quietly, signing up more than 1,000, ranging from the Sundance Channel to small independent video producers.
Source:
Reuters