James Delahunty
8 Mar 2007 16:23
Cingular Wireless, the top U.S. mobile service provider, owned by AT&T Inc., is to announce an agreement with World Wrestling Entertainment Inc. to offer everything from ringtones with famous wrestlers' voices to videos. The company believes that enough of its subscribers are Wrestling fans to make the offering worthwhile and successful.
World Wrestling videos will be available as part of Cingular's $19.99 a month media service plan. Cingular will also sell a premium video package for $4.99 a month featuring highlights from WrestleMania and other shows. Related ringtones will be sold for $2.49 each and graphics for $1.99.
The service is available for phones with high speed Web links and is expected to grow over the coming months. WWE is estimated to have 15 million weekly viewers.
Source:
Reuters