James Delahunty
15 Mar 2007 19:35
The HD DVD group has launched the European version of the HD DVD Promotional Group, to be led by Toshiba, Microsoft, Universal, and French movie producer Studio Canal. In Europe, HD DVD is estimated to have an 85% market share, which it captured in just four months. The HD DVD group is now trying to cement its presence in Europe ahead of the PlayStation 3 (PS3) launch.
The European group has gotten its own site, but it doesn't exactly look very European. For example, it only offers English and German versions and the intro video is helicopter shots of the skyline over Manhattan. it is effectively a copy of the American promotional site.
When the PlayStation 3 (PS3) launches in Europe in a week, it will no doubt alter the market share in little time.
Source:
Betanews