James Delahunty
1 Apr 2007 16:21
A deal between Orange, Vodafone and 3 with the BBC will allow 3G mobile phone subscribers access to BBC content. Shows like Eastenders, The Apprentice and Doctor Who will be viewable as part of a trial which starts next month and will last up to 12 months. Users will be able to view BBC One, BBC Three and BBC News 24 and listen to Radio 1, Radio 2, Radio 3, Radio 4, 6 Music, BBC7 and Asian Network.
"By making a range of television channels and radio networks available to 3G mobile phone subscribers, we hope to test not only the effectiveness of 3G as a means of distribution, but also how audiences respond to the BBC's linear services on their mobiles" Ashley Highfield, Director of Future Media and Technology, said.
"The BBC believes that mobile content is an important part of the broadcasting landscape and is looking at ways in which mobile devices will shape services of the future for licence fee payers", said Richard Halton, BBC Controller of Business Strategy, "The BBC constantly aims to make its content available to as many people in as many ways as possible."
Source:
Pocket-Lint.co.uk