James Delahunty
6 Apr 2007 16:33
Microsoft Corp. has gotten a backlash from the Advertising Standards Authority (ASA) in the UK concerning an advertisement for the Xbox 360 console that shows street car racing. The ASA believes that the Xbox 360 advertisement "gave the impression that reckless street car racing was exciting and fun".
According to the organization, nobody should glamorize the activity or condone it and said that Microsoft did both in its judgment. The organization did note however that the Xbox 360 advertisement did make it clear that the driving was staged and performed by professionals and did warn that the activities should not be copied.
Unfortunately, the ASA decided that the precautions taken by Microsoft were not enough to allow it to be shown, even though it had only been shown after 9pm, and that the ASA only received one single complaint about it.
Source:
Reg Hardware