EA's sales drop 25%

Andre Yoskowitz
9 Apr 2007 19:32

According to Bloomberg News and Joystiq, Electronic Arts, one of the world's largest video game publishers, had their sales drop 25% in February compared to the same month last year. Around the industry however, sales rose 28%.
EA, just like some of its competitors such as Take Two and Activision, underestimated Nintendo Wii sales and are now paying the price. There are now over 3 million Wii owners in the U.S. and Japan and EA is finally beginning to rush games out for the console.
EA has begun redeploying their resources towards Wii games and in the long run the Wii may be their saving grace. An analyst for game publishers has stated that Wii games cost just $2-5 million to create, while games for the PlayStation 3 or Xbox 360 can cost as much as $30 million.
We hope EA and other publishers take time to make sure these games are done right and not rushed solely for profit.
Source:
Joystiq

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