Dave Horvath
10 Apr 2007 6:34
Virgin Radio has announced that it will take its digital networks onboard with the Nintendo Wii and Playstation 3. They are claiming to be the first UK based station to do just that.
Set to be released possibly as an update, each respective console will have a new feature added to the browser which will host a custom player that accesses the Virgin Radio media stream. In addition to standard radio transmission, they hope to broadcast video and special recording sessions. If that wasn't enough, they're also touting the ability to purchase and download concert tickets full albums and individual tracks of select artists.
In efforts to appeal to a younger crowd, Virgin's director of digital media, James Cridland said, "People are treating the consoles as part of their home entertainment media centre, and now Virgin Radio will be part of that experience."
Of course, the main Virgin Radio station will be widely available through the two consoles, but Virgin also says they will include such networks as the guitar heavy Virgin Radio Xtreme, Virgin Radio Classic as well as Virgin Radio Groove for the soulfully minded.
Source:
BBC