Washington Post offers HD content via iTunes

James Delahunty
11 Apr 2007 5:10

The WashingtonPost.com award-winning website has recognized the demand for improved video content from established brands on the Internet as video podcasting/vodcasting enters new heights of popularity among Internet users. The website announced today the availability of high-definition video podcasts designed to be viewed on a proper HD television or computer monitor.
The company has made the new content available via iTunes and promises that the videos conform to the highest specifications for the new Apple TV device, allowing for the highest quality experience on your HDTV set. All washingtonpost.com videos are shot with high-definition cameras, and the series available on iTunes has a resolution of 720p.
"The demand for high quality video via the Web is surpassing that of the supply. Consumers are eager to adopt HD content to move away from the drab experience of watching it within a small box on their computer screens," said Tom Kennedy, Managing Editor, Multimedia, washingtonpost.com. "High-definition is the future of video; we have moved beyond standard definition to provide viewers with a higher standard. We knew we needed to evolve past web video to remain a relevant, innovative news source."
"The washingtonpost.com's multimedia team has worked hard to hone not only their technical skills, but also their storytelling skills," Kennedy added. "This team has invested in providing outstanding content and quality journalism, and in turn we've invested in the technology they need to keep growing without limitations."
Source:
Yahoo

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