Andre Yoskowitz
20 Apr 2007 12:52
On Thursday, the Financial Times reported that Sony was reconsidering its pricing strategy for the PlayStation 3 in hopes of accelerating sales in North America and Japan.
Their article quotes Sony president Ryoji Chubachi as saying, “We are re-examining our [PS3] budgeting process in terms of pricing and volume. Sales assumptions change and the market is competitive. We are in the midst of revisiting our strategy for the PS3.”
However, after those comments were made, Bloomberg News quoted a Sony spokesperson refuting the comments. “PS3 prices and shipment plans for the future should be determined by market trends and competition. Sony currently doesn't have any specific plan to cut the PlayStatio 3's price,” said company spokeswoman Mami Imada in Tokyo.
At this point, with PlayStation 3s being sold at considerable losses, it seems impossible to drop the prices, even to increase sales.
We hope Sony reps can all get their stories straight so there is no more confusion as to the current pricing strategy.
Source:
Dailytech